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Bush Furniture to Feature Gaming, Video Bases with lifts, and Entertainment Merchandising Program at New Spring Market Gallery

Bush Industries will unveil a complete assortment of video and PC-base gaming furniture, as well as feature its unique Montclair video base with a remote-controlled lift and its innovative E-Zone product and merchandising program, at its new space for the Spring Market in High Point.

Bush will showcase several new multi-functional video bases, including its Hide-Away Gaming Station with a pullout return that can house gaming equipment, DVDs and CDs while accommodating up to a 32"conventional TV or a 42" flat panel TV.

"Based upon several research studies we have conducted, we know that gaming has become an important part of the entertainment lifestyle of our consumers; as always, Bush is addressing the need to have furniture enhance the experience," said Jim Schmidt II, vice president of marketing and merchandising. "We are pleased to be the first furniture company to market with product that suits these lifestyle changes because they adapt to accommodate the latest technology in both console and PC-based gaming."

The Montclair Video Base, which accommodates flat panel TVs up to 50", has a remote-controlled lift that raises the TV out of the cabinet for viewing and lowers it into the cabinet when not in use. Also shown at Market will be two similar units: the Traditional Collection Video Base with Lift is offered in Montgomery Cherry finish, and the Mission Collection Video Base with Lift comes in Medium Cherry Veneer finish. This superior styling and innovative technology - available at retail ranging from $1,499 to $1,999 - makes these Bush products a must- see.

"Bush is continuing its effort to incorporate the latest in consumer electronics while designing attractive furniture at the same time," said Mark Phanco, senior vice president of sales. "Our Montclair Video Base is a great example in that it gives consumers the unique option to display or conceal a flat panel TV with the simple push of a button."

Bush also continues to promote its successful E-Zone Program, designed for home furnishings dealers to take advantage of fast-growing, fast-changing entertainment furniture. With E-Zone, dealers become a source for furniture that enhances the latest electronic components and TVs.

"E-Zone is proving to be successful in increasing the in-store attachment rate between electronics and furniture, leading to very profitable total transactions," said Phanco. "E-Zone brings together our top-selling entertainment furniture with killer merchandising to create a buzz with consumers."

Bush will entertain visitors at its new gallery at #112 in the 220 Elm Building, phone 716-450-7304 . Bush Industries, Inc. is a leading global manufacturer of ready-to-assemble furniture for home and office, as well as a supplier of diverse surface technologies. The company is headquartered in Jamestown , New York , with manufacturing plants in New York State , Pennsylvania , Mexico , and Germany .

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Corporate Information

Bush Industries Inc .
P.O. Box 460
One Mason Drive
Jamestown, NY 14702-0460

(716) 665-2000
(716) 665-2510
(800) 950-4782

Copyright 2010 by Bush Industries, Inc.