kiWW® and kathy ireland® Office by Bush Furniture Extend Partnership Agreement and Expand Product Offering
Wednesday, January 20, 2016 - Jamestown, NY -
h Furniture, a leading global manufacturer of smart furniture solutions for the home and office announced an extension of its partnership with kathy ireland® Worldwide (kiWW®). The extension will see not only fresh new finishes to existing product lines, but also the introduction of eagerly anticipated new collections, which are scheduled to launch in Spring 2016.
2016 will see the kathy ireland® Office by Bush Business Furniture new foray into commercial interiors
“We greatly value our partnership with kathy ireland® Worldwide,” said Michael Evans, CMO of Bush Industries, Inc. “It is exciting to work closely with Kathy and her team, whose creative genius and professionalism is unparalleled. We truly are looking forward to growing this business together even more in the years to come.”
“Our continued partnership with Bush Furniture and the expansion of new product development taking place is truly exciting. We can’t wait for our valued customers to experience our four promises of Fashion, Quality, Value and Safety™ as we release these designs into the market this year.” said Kathy Ireland. “Bush Furniture has been a highly regarded partner with a talented team that has helped us fulfill our mission of “…finding solutions for families, especially busy moms.”™ and “…finding solutions for people in business.”™ with each and every product we sell.
Bush will be showcasing these highly anticipated new introductions at the upcoming Las Vegas Market held January 24-28, 2016
The kathy ireland® Office by Bush Furniture portfolio currently includes New York Skyline, a beautiful contemporary home office and entertainment line as well as Volcano Dusk, which will be expanding from two finish offerings to three, with Coastal Cherry, being the new addition.
The new SOHO introduction which includes the Connecticut and Ironworks collections will be available in Spring 2016. Ironworks is a versatile and compact design with a stylish vintage, industrial appeal while Connecticut features a transitional design with contemporary features. Fall 2016 will also see the introduction of new designs, including the Metro collection from Kathy’s Architectural Style Guide.
The commercial interiors designs will debut next month with the Bennington collection, which features products that can be used for home or businesses. All of the new additions will be supported by Bush Industries, Inc. leading supply chain model-next business day shipping, nationwide, at a flat fixed price with delivery in 3 to 5 business days.
About Bush Industries, Inc.
Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture for office and home applications. The company operates two North American divisions, Bush Business Furniture (BBF) and Bush Furniture, along with its operations in China. Bush Industries, Inc. is also an authorized manufacturer for kathy ireland® Worldwide. Copyright kiWW®
The combination of uniquely positioned furniture lines, exceptional price points, responsive customer service and delivery solutions surround their 50-year legacy built on quality, safety, reliability and durability. The company is headquartered in Jamestown, NY, with manufacturing and distribution facilities located in Western New York, Pennsylvania, Nevada and China.
About kathy ireland® Worldwide®
Founded in 1993, the kathy ireland® Worldwide brand, celebrates a lifestyle. The missions of “...finding solutions for families, especially busy moms™,” “...finding solutions for people in love™,” and “...finding solutions for people in business™,” translate to all kiWW® collections, including: fashion, fine jewelry, intimate apparel, skincare, accessories, weddings, home, office and more. kiWW’s unique capability to design and translate fashion trends for all markets and price points allows it to develop product for a wide variety of customer tastes.
Listed as the 31st most powerful brand globally by License Global Magazine, with annual merchandise sales of $2.5 billion, according to Forbes Magazine, the success of kathy ireland® Worldwide is the result of teamwork and dedication. According to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion.
Kathy Ireland and kiWW® support many non-profits including: YWCA Greater Los Angeles for which she is an Ambassador, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF, Elizabeth Taylor AIDS Foundation and the St. Jude Children's Research Hospital.
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